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More than 30 million people use Medium each month. They come here in search of something worth reading. Something substantial. And you can give it to them.
每月有超过3000万人使用Medium。 他们来这里是为了寻找值得一读的东西。 实质性的东西。 您可以将其交给他们。
Medium’s algorithms put you on a level playing field. Your stories can dominate news feeds. You can crack Medium’s Top Stories list. You can beat out professional writers and celebrities.
Medium的算法使您处于一个公平的竞争环境。 您的故事可以主导新闻源。 您可以破解Medium的热门故事列表。 您可以击败专业作家和名人。
I’ll show you how.
我会告诉你如何。
But why should you care what some software developer has to say about writing?
但是，为什么您要关心一些软件开发人员在编写方面要说些什么呢？
Because over the past 30 days, I’ve averaged 12,000 views per day on my Medium stories. Medium’s readers have recommended my stories 13,000 times. And I’m the editor of one of Medium’s largest publications.
因为过去30天来，我的中型故事平均每天有12,000次观看。 中型读者推荐了我的故事13,000次。 我是Medium最大的出版物之一的编辑。
In short, I know what writing works here on Medium.
简而言之，我知道在Medium上哪种写作有效。
But good writing won’t help you if you can’t get people’s attention.
但是，如果您无法引起人们的注意，那么好的写作就不会对您有所帮助。
大规模吸引武器 (Weapons of mass attraction)
As a writer, you fight a war against indifference. You have to force people to care enough to click through to your story. You have to convince them to take a chance on you.
作为作家，您要与冷漠进行斗争。 您必须迫使人们足够小心以点击进入您的故事。 您必须说服他们把握机会。
You have only two weapons against the relentless scroll of news feeds: a headline and an image.
您只有两种武器来抵制不断更新的新闻提要：标题和图片。
Here’s what a story looks like in Medium’s news feed:
这是Medium的新闻Feed中的故事：
Here’s what it looks like on Facebook:
这是在Facebook上的样子：
And here’s what it looks like on Twitter:
这就是Twitter上的样子：
Your headline and opening image are the only things people have to judge your story on. Before they can even read your story’s first paragraph, they must answer a question. It’s the same question that we all ask ourselves every day: is this going to be worth my time?
人们只需要用标题和开头的图片来判断您的故事即可。 在他们甚至无法阅读您故事的第一段之前，他们必须回答一个问题。 我们每天都问自己同样的问题： 这值得我度过吗？
Your first job as a writer is to choose a headline and image that will make people answer “yes.”
作为作家的第一项工作是选择标题和图像，使人们回答“是”。
头条新闻：部分艺术，部分科学 (Headlines: part art, part science)
Your headline is the most important part of your story. Spend time refining it.
标题是故事中最重要的部分。 花时间完善它。
BuzzFeed built a publishing empire on the back of compelling headlines. Here’s a a lexical analysis of 60,000 BuzzFeed headlines, and what works best for them.
BuzzFeed在引人注目的头条新闻之后建立了一个出版帝国。 以下是对60,000个BuzzFeed标题的词汇分析 ，以及最适合他们的方法。
I am not saying you should use BuzzFeed-like headlines. But you should be aware of them. They’re filled with hyperbole and fear-of-missing-out. Think about what their effectiveness says about human psychology and the nature news feeds.
我并不是说您应该使用类似BuzzFeed的标题。 但是您应该意识到它们。 他们充满夸张和对错过比赛的恐惧。 考虑一下它们的有效性对人类心理和自然新闻的影响。
Here are some types of headlines that work well on Medium:
以下是一些适用于Medium的头条新闻类型：
- grand pronouncements like “X is over”, “X is broken”, or “X is bull****”诸如“ X结束”，“ X破损”或“ X结束” ****
- Headlines that use negative words like “stop”, “never”, and “don’t ever ____ again”使用否定词的标题，例如“停止”，“从不”和“不再____”
- The “I _____ and it was _____” pattern (for example: “I ate pizza for breakfast and it was glorious”)“我是______，那是_____”模式(例如：“我在早餐时吃了比萨，真是光荣”)
How long should your headline be? HubSpot analyzed 6,000 blog posts and found that stories with 8 to 14-word headlines get more social media shares.
您的标题应该多久？ HubSpot 分析了 6,000个博客文章，发现标题为8到14个单词的故事获得了更多的社交媒体份额。
Another consideration is how emotional a headline is. The more emotional (positive or negative) a headline is, the more likely people will click it.
另一个考虑因素是标题的情感程度。 标题越情绪化(正面或负面)，人们点击它的可能性就越大。
Here’s a tool that helps you balance the length and sentiment of your headlines.
这是一个可以帮助您平衡标题的长度和情感的工具 。
Headlines are traditionally written in “title case.” The Associated Press says to “capitalize the first letter of every word except articles, coordinating conjunctions, and prepositions of three letters or fewer.”
头条传统上以“标题大小写”书写。 美联社说：“将每个单词的首字母大写，除了文章，协调连词和三个字母或少于三个字母的介词。”
On Medium, I often throw title case out the window and just write headlines like a normal sentence. I even include punctuation as necessary. This format is more conversational, and easier to read.
在Medium上，我经常把标题放在外面，只是像一般句子一样写标题。 我甚至在必要时添加标点符号。 这种格式更易于对话，更易于阅读。
逮捕图像 (Arresting Images)
The second most important aspect of your story is its opening image.
故事的第二个最重要的方面是其开场白。
Medium assigns your opening image the og-image meta property. This means that your opening image will serve as your story’s ambassador everywhere: social media news feeds, Reddit, Google News — even RSS readers.
中号为您的开头图片分配og-image元属性。 这意味着您的开场图片将在任何地方充当您故事的大使：社交媒体新闻提要，Reddit，Google新闻-甚至是RSS阅读器。
For this story, I chose an image of Emma Stone portraying an aspiring journalist at her typewriter in the 1960s. It’s from the popular 2011 period movie “The Help.”
对于这个故事，我选择了艾玛·斯通(Emma Stone)的图像，描绘了一位1960年代在她的打字机上有抱负的记者。 摘自2011年流行电影《帮助》。
A stock photo of someone sitting at their laptop would have looked too generic. Our news feeds are already filled with these pictures.
某人坐在他们的笔记本电脑前的库存照片看起来太普通了。 我们的新闻提要已经充满了这些图片。
If you do want to use stock photos, though, there are a ton of free creative commons-licensed stock photos you can use in your stories.
但是，如果您确实想使用股票照片，则可以在故事中使用大量免费的， 具有创作常识许可的股票照片 。
I recommend keeping photos thematically consistent throughout your story. Here’s another image of Emma Stone’s character writing. This helps to break up long stretches of text.
我建议您在整个故事中保持主题在主题上保持一致。 这是艾玛·斯通(Emma Stone)角色写作的另一幅图像。 这有助于分解较长的文本。
On one story, I used only images from The Dark Knight trilogy:
在一个故事中，我仅使用了《黑暗骑士》三部曲中的图片：
Salary Negotiation: how not to set a bunch of money on firePop quiz, hot shot.medium.freecodecamp.com
薪金谈判：如何不放火烧钱 流行测验，热火朝天。 medium.freecodecamp.com
And I only used images of Peggy Olsen from Mad Men for another:
我只使用了《狂人》中Peggy Olsen的图像作为另一幅图像：
Getting a raise comes down to one thing: Leverage.Maybe you’ve been at your job for a while, and your salary hasn’t kept pace with your city’s cost of living.medium.freecodecamp.com
加薪归结为一件事：杠杆。 也许您已经工作了一段时间，而您的薪水却跟不上您城市的生活费用。 medium.freecodecamp.com
These stories don’t mention The Dark Knight or Mad Men in their text. The images are there to visually reinforce each story’s message, while lending them flavor.
这些故事在文字中并未提及《黑暗骑士》或《狂人》。 这些图像可以在视觉上增强每个故事的信息，同时使它们更具风味。
A spoonful of images helps the text go down.
一勺图像可帮助文本记录下来。
Another popular technique is to emblazon your story’s headline across your opening image. My friend Kristyna did this on the most-recommended story ever on Medium:
另一种流行的技术是在您的开头图片上修饰您故事的标题。 我的朋友克里斯蒂娜(Kristyna)是在Medium上最受欢迎的故事中这样做的：
The 37 Best Websites To Learn Something NewThere is absolutely no excuse for you not to master a new skill, expand your knowledge, or eventually boost your career…entrepreneurs.maqtoob.com
最好的37个学习新知识的网站 绝对没有任何借口不掌握新技能，扩展知识或最终促进职业发展……企业家.maqtoob.com
Start considering images early in the writing process. And never publish without at least one image. Otherwise your story will be all but invisible in news feeds.
在写作过程中尽早开始考虑图像。 绝不要发布至少一张图片。 否则，您的故事在新闻源中几乎是看不见的。
建立强大的领导力 (Build momentum with a strong lead)
Once your reader clicks through to your story, the trial begins. They are looking for any excuse to jump back to their news feed. Reading requires a lot more effort than scrolling through cat photos.
读者点击阅读您的故事后，便开始试用。 他们正在寻找任何借口跳回到他们的新闻提要。 与滚动浏览猫的照片相比，阅读需要付出更多的努力。
Don’t waste time with intros or updates — start making points and telling your story immediately.
不要在介绍或更新上浪费时间-开始提出要点并立即讲故事。
建立信誉 (Establish credibility)
Figure out a way to establish your credibility within the first few paragraphs. If you are a top expert in your field, say so. Don’t assume that people are going to take the time to google you.
在前几段中找出建立信誉的方法。 如果您是该领域的顶级专家，请这样说。 不要以为人们会花时间去找你。
“Who you are speaks so loudly I can’t hear what you’re saying.” — Ralph Waldo Emerson
“你这么大声说话，我听不到你在说什么。” —拉尔夫·沃尔多·爱默生
Are you writing about health as a non-physician? Are you writing about personal finance as a non-millionaire? You’ll need to overcome any skepticism readers may have about your credibility.
您是在写关于非医师健康的文章吗？ 您是否在以非百万富翁的身份写个人理财？ 您需要克服读者可能对您的信誉所持的任何怀疑态度。
I established my credibility as a writer earlier by posting my recent Medium stats. You’ll need to find an achievement you can trumpet. Something that gives your readers the impression that “this person knows what they’re talking about.”
我通过发布我最近的媒体统计数据来确立自己作为作家的信誉。 您需要找到可以吹牛的成就。 给您的读者一种印象，即“此人知道他们在说什么”。
Reinforce your credibility throughout your story. Support your arguments with data. Use inline links to (non-paywalled) research.
在整个故事中增强您的信誉。 用数据支持您的论点。 使用内联链接(无付费)研究。
This isn’t the New England Journal of Medicine. This is Medium. So don’t use footnotes.
这不是《新英格兰医学杂志》。 这是中。 因此，请勿使用脚注。
写得聪明 (Write smart)
Good writing is hard. Like any skill, it takes practice. There are no shortcuts to becoming a strong writer.
好的写作很难。 像任何技能一样，它需要练习。 成为一名强大的作家没有捷径。
Do yourself a favor: write what you know.
帮自己一个忙： 写下你所知道的 。
Have you ever heard the term “writers block?” Writer’s block happens when you don’t know enough about a topic to write about it. The antidote is research. Learning. Going out into the field.
您听说过“作家封锁”一词吗？ 如果您对某个主题的了解不足，就无法编写作家。 解药是研究。 学习。 走进田野。
Don’t publish anything you’re not proud of. Medium isn’t a numbers game. It’s a social contract. People follow you. In turn, you show respect for their scarce time.
不要发布任何您不感到骄傲的东西。 中型不是数字游戏。 这是社会契约。 人们跟随你。 反过来，您要尊重他们的稀缺时间。
Good Medium stories don’t come naturally. For every minute of story length, expect to spend at least an hour writing, re-writing, and editing your story.
好的中级故事并非自然而然。 对于故事的每一分钟，预计至少要花费一个小时来编写，重写和编辑故事。
Speaking of story length…
说到故事长度...
中型读者更喜欢较长的故事。 (Medium readers prefer longer stories.)
Medium’s data scientists found that 7 minutes is the optimal length for a Medium story.
中型的数据科学家发现7分钟是中型故事的最佳时长。
In practice, a story should be as long as it needs to be, and no longer.
在实践中，故事应尽可能长，而不再需要。
If you can’t come up with at least 5 minutes worth of thoughts, rethink the premise of your story.
如果您无法提出至少5分钟的想法，请重新考虑故事的前提。
One exception to this is stories that are mostly images, embeds, or code.
一个例外是故事大多是图像，嵌入或代码。
六年级写作 (Write at a sixth-grade level)
Just because many of your readers went to college does not mean they enjoy reading at a college level. And many of them will be non-native English speakers.
仅仅因为您的许多读者都上了大学并不意味着他们喜欢大学水平的阅读。 他们中的许多人会说非英语。
Paste your story into the Hemingway Editor. This will highlight dense sentences, adverbs, passive voice, and other style issues. It will also assign a grade level to your overall writing.
将您的故事粘贴到海明威编辑器中 。 这将突出显示密集的句子，副词，被动语态和其他样式问题。 它还会为您的整体写作分配一个等级等级。
Despite what you may have learned in English composition class, people prefer short paragraphs to “walls of text.”
尽管您可能在英语作文课上学到了什么，但人们还是喜欢短段落而不是“文字墙”。
There’s nothing wrong with single-sentence paragraphs.
单句段落没有错。
Err on the side of creating new paragraphs.
在创建新段落方面犯了错误。
新增5个标签 (Add 5 tags)
Medium allows you to add up to five tags to your story. Use them.
中号可让您为故事添加多达五个标签。 使用它们。
People follow specific topics on Medium. The most popular ones are #tech, #life-lessons, #travel, #design, and #startup.
人们遵循中型的特定主题。 最受欢迎的是＃tech，＃life-lessons，＃travel，＃design和#startup。
People who follow the tags you use may see your article in their news feed. Tags also make it easier for people to stumble upon your story in search results.
遵循您使用的标签的人可能会在他们的新闻提要中看到您的文章。 标签还使人们更容易在搜索结果中偶然发现您的故事。
在社交媒体上宣传您的故事 (Promote your stories on social media)
Once you hit publish, your story will begin to “decay” in Medium’s recommendation engine. As time passes, it will show up in fewer news feeds. The only way to counteract this decay is to get more views and recommends.
点击发布后，您的故事就会在Medium的推荐引擎中开始“衰减”。 随着时间的流逝，它将出现在较少的新闻提要中。 抵消这种衰减的唯一方法是获得更多的意见和建议。
The first few hours are critical. Be sure to get a few recommends on your story immediately. These will serve as a proof of concept.
前几个小时很关键。 请务必立即就您的故事提出一些建议。 这些将作为概念证明。
Peer pressure is powerful. Humans are much more likely to click that recommend heart if others humans have already done so.
同行压力强大。 如果其他人已经这样做，则人类更有可能点击推荐心脏。
Share your story on Facebook, Twitter, and LinkedIn. You can view your story’s stats in real time. Ask for feedback from your friends and followers. Incorporate this feedback into your story.
在Facebook，Twitter和LinkedIn上分享您的故事。 您可以实时查看故事的统计信息 。 要求您的朋友和关注者提供反馈。 将此反馈纳入您的故事。
Once people have recommended your story, share it on relevant Reddit subreddits and Facebook groups.
人们推荐您的故事后，请在相关的Reddit子目录和Facebook群组上分享。
If you have a mailing list, you can blast it out to your subscribers, too.
如果您有邮件列表，也可以将其分发给您的订阅者。
将您的故事提交给大型专业出版物。 (Submit your story to a large, specialized publication.)
Another way to reach a much larger audience is by syndicating your story in one of Medium’s publications. These are communities of writers and editors who specialize in writing about a few key topics, such as health or education.
吸引更多观众的另一种方法是将您的故事整合到Medium的出版物中。 这些是作家和编辑者社区，专门从事一些关键主题的写作，例如健康或教育。
For example, Free Code Camp’s Medium publication (for which I’m an editor) focuses on development, design, and data science. It has more than 50,000 followers.
例如，Free Code Camp的Medium出版物(我是其编辑)专注于开发，设计和数据科学。 它拥有超过50,000个关注者。
When a publication syndicates your story, it will show up in the news feeds of its followers. Publications can also feature your story on their landing pages.
当出版物联合您的故事时，它将显示在其关注者的新闻提要中。 出版物还可以在其目标页面上显示您的故事。
Find out who the editors of these publications are and pitch your story to them.
找出这些出版物的编辑者是谁，然后向他们介绍您的故事。
要求人们推荐和分享。 (Ask people to recommend and share.)
Medium is still quite new. Most people don’t understand how its recommend and follow mechanisms work.
Medium还是很新的。 大多数人不了解其推荐和遵循机制的工作方式。
Here’s my final tip for expanding your readership here on Medium: include instructions and a custom GIF image at the bottom of your stories. This will show people how to recommend your story and follow you.
这是我在Medium上扩大读者人数的最后提示：在故事的底部包括说明和自定义GIF图像。 这将向人们展示如何推荐您的故事并关注您。
I only write about programming and technology. If you follow me on Twitter I won’t waste your time. ?
我只写关于编程和技术的文章。 如果您在Twitter上关注我，我不会浪费您的时间。 ？
翻译自: https://www.freecodecamp.org/news/how-to-write-medium-stories-people-will-actually-read-92e58a27c8d8/
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